Forbes:
In the world of computer networking, Selina Lo is an entrepreneurial whiz. She co-founded Centillion Networks, a switching technology start-up that Bay Networks bought in 1994 for $100 million. In 1996, she joined Alteon WebSystems, a Web switch company that Nortel Networks bought in 2000 for a cool $7.8 billion.
These days, Lo is CEO of Ruckus Wireless, formerly Video54 Technologies. The company was founded in 2004 with a focus on wireless video. Last May, it decided to enter the small and midsize business market with a wi-fi product line of access points and controllers called ZoneFlex. Lo recently talked to bMighty about Ruckus‘ brief history, its product plans and its exit strategy.
bMighty: So what’s in a name? Why ‘Ruckus?’
Selina Lo: It represents our spirit. We tend to be loud and a little bold in the promises we make. And when we deliver, we let everyone know about it. Video54 was a name that was endearing to the engineers. It had the ‘Studio 54′ hint, and the reference to 54 megabits [per second] and it was focused on video. But we realized that video wasn’t our only gate. And we knew that [data rates] were going beyond 54 megabits. And we knew the name Video54 pegged us as a consumer electronics company, solely. And we didn’t want that. So we became Ruckus.
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