
1. Know yourself
2. Know the customer.
4. Focus on the customer
5. Turn customers into evangelists
6. Make good by doing good
7. Turn competitors into allies
8. Play with their minds

1. Know yourself
2. Know the customer.
4. Focus on the customer
5. Turn customers into evangelists
6. Make good by doing good
7. Turn competitors into allies
8. Play with their minds
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