Virtual Entrepreneur

Springwise:
… as cell phones and other mobile gadgets become increasingly complex and loaded with features, entrepreneurs are finding similar opportunities in the mobile field. New Zealand’s Mobile Mentor provides hourlong one-on-one sessions as well as group training on how to use the rising number of features bundled with mobile devices. Plus, it conducts courses for phone-industry sales personnel on how to explain a mobile gadget’s advantages to customers.

While some consumers are naturally adept at dealing with a device’s interface, menus and options, others greatly benefit from a bit of outside help. One of Mobile Mentor’s first customers explains: ‘All it would take is for someone to sit down with me for 1 hour. I’ve tried myself, got instructions from Vodafone, but it’s too hard.’ Case studies on Mobile Mentor’s website illustrate how mastering a phone’s features can reap impressive productivity gains. In one example, a real estate agent learned how to use her phone to record appointments. In another, a doctor learned how to better use email and other mobile device features while protecting patient privacy…

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