MSNBC:
Many small businesses are good at pursuing a relationship with customers, but they aren’t as good at nurturing it. Nurturing a relationship allows you to reinforce your brand and increase brand loyalty. This also helps you weather the storms of increasing competition. For example, your competitor may drop its price, but your customers will remain loyal to you. Furthermore, small businesses have a ‘leg up’ over large competitors because they’re more flexible and personalized to the individual customer.
Many entrepreneurs assume branding is expensive. But reinforcing your brand doesn’t need to cost a lot. Here are easy, inexpensive ways you can boost your brand:
1. Create an affiliate program. A good affiliate network allows you to grow your e-business efficiently and affordably, channeling additional traffic to your site without the expense of pay-per-click advertising. Provide your affiliates with links and ads that carry your branding message.
2. Start or contribute to a blog. Look for a highly trafficked and searched blog in your industry, then write and post relevant articles about your business. Let your personality shine through in the tone of your writing.
3. Print your logo on labels or stickers and place them on all communication with customers. Stickers appeal to our tactile nature and add interest to just about anything. They don’t need to be fancy, but they should feature your logo and colors.
4. Attach your tagline to your e-mail signature. If you don’t already have a tagline or motto that communicates a key difference between you and your competition, create one and consider trademarking it.
5. Print your logo on an inexpensive premium like a hat or golf ball. The more memorable the item, the better. Distribute your premium on every sales call, to customers, prospects and even suppliers. Buy in bulk to reduce costs.
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[…] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptCheap Ways To Build Your Brand November 23rd, 2007 [IMG brand-your-business.jpg] MSNBC: Many small businesses are good at pursuing a relationship with customers, but they aren’t as good at nurturing it. Nurturing a relationship allows you to reinforce your brand and increase brand loyalty. This also helps you weather the storms of increasing competition. For example, your competitor may drop its price, but your customers will remain loyal to you. Furthermore, small businesses have a ‘leg up […]