Free Ways To Promote Your Writing Business
Advertising is expensive. Promotion doesn’t have to be. As you develop brand ‘you’, try these strategies to help grow your writing business.
1. Look for great websites which could do with a rewrite. Approach the webmaster or owner to swap web savvy or products for writing savvy. You may end up with a long term business client. Similarly, you may come across brochures, flyers or other business documents put out by local businesses and community groups.
2. Help out your local school or non profit community or church group. This is a positive way of both getting known and giving back to the community.
3. Have a blog or website that showcases your writing and professionalism, but also reflects you as a person. People want to deal with people they know and trust.
4. Include a business card with every business mailing including suppliers. Make it different and make it say something useful. You want them to look at it, preferably to keep it, and at best to act on it.
5. Network face to face and on the net. Network with other writers and with anyone and everyone. You never know who knows who and where your next client will come from. Remember networking is something you do with people, not to people. Don’t be what I’ve heard referred to as a ‘networking mongrel’.
This post is part of the Problogger Top 5… group writing project.
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