Virtual Entrepreneur

Christmas Marketing Tips

November 28th, 2007 | Author: MrMoney

The Tower Blog:
1. Focus on hero products
Have one or two hero categories in the lead up to Christmas. Make a bold visual statement at price points which represent value. Plan to become known in the district as the go to place for these products. You do this by having the best range at a good price and displaying it accordingly.

2. Thank your customers
Write a note of thanks to your customers and place copies in bags. Thank them for their support and share what this means to you and families supported by your business. Be personal.

3. Host an event
Host a VIP shoppers night, a 24 hour Christmas Celebration Sale or a tree lighting night. Bring in Santa and create some theatre around the start of the Christmas season in your shop. Maybe do with other shops in your area. Offering free Santa photos is a good way to draw in families.

4. Remember teachers, neighbours, friends and others
It is the once a year gifts which can be challenging. Consider a display of gifts for teachers, another for neighbours etc. The easier you make it the more people will buy from you.

5. Donation box for a local charity
Talk to a local charity and offer to put a collection box at your door for customers to make a product donation which fits the needs of the charity. Include photos of work the charity does. Invite the charity to let its contacts know what you are doing.

Check more tips here.

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