The E-Myth Revisted by Michael Gerber
This is a basic business book. Michael Gerber tells you how most entrepreneurs aren’t entrepreneurs at all. They’ve just experienced an entrepreneurial seizure. Instead of building and running a business, they’ve simply created themselves a very poor job. Businesses are based on systems that don’t require you to operate them.
The Business Coach by Brad Sugars
This book is similar to the Emyth. In it Brad Sugars tells you a story about a small bakery where the owners are overworked and underpaid. He covers 6 steps to success, and how to start putting basic systems in place for every element of your business.
Unique Ability: Creating the Life You Want by Catherine Nomura and Julia Waller
This book is only 152 pages, so it seems a little small for the price. Yet it’s an incredible book. The point here is finding your own unique ability, your purpose, and your passion. Once you find it, begin working on eventually only doing this. Learn how to delegate your other work and responsibilities to others.
The Ultimate Guide to Google Adwords by Perry Marshall and Bryan Todd
There is a load of information in this book. While it focuses primarily on Adwords, it also talks about ad copy, squeeze pages, and rolling out with additional marketing. Learn how to begin marketing with Google Adwords, and then expand to other avenues when you’ve proven your sales system to work.
The One Page Business Plan by Jim Horan
This really isn’t as much a book as it is a toolkit. It is full of exercises designed to help you build your one page business plan. When you’re only allowed to use one page to define your whole business plan and goals, you really have to become focused.
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