Joel Libava:
This is not a fad. Franchised restaurant chains are really becoming Eco-friendly operations. Nowadays, going ‘green’ means so much more than purchasing free range chicken, and using only organic vegetables in the restaurant’s offerings. Boloco, a Boston based burrito franchise, is eliminating all the Styrofoam cups from its restaurants, and opting for cups made from… corn starch. Repeat. Corn starch.
Pizza Fusion is ‘Saving the Earth One Pizza At a Time.’ One look at the company website, with its whirling windmills and a silhouette of an obvious Toyota hybrid automobile gives this company’s philosophy away. This pizza franchise features organic ingredients, and Hybrid pizza delivery vehicles. (Really!) More and more franchised restaurant chains will be ramping up their ‘green’ initiatives, which will benefit all. Are you feeling green yet?
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