
Read these articles and guides for quality information on seeking out and retaining profitable clients.
- How to Attract New Clients to Your Work at Home Business: Work-at-home professionals sometimes don’t get as much respect as entrepreneurs who operate out of a traditional office. Use this guide to develop a marketing plan that will bring clients to your home office.
- How to Land New Clients Fast: This step-by-step article urges business owners to ‘be bold, be creative’ and ‘give up your fears, doubts and insecurities’ before actively pursuing new clients.
- 101 Ideas to Get More Freelance Work and Generate New Client Leads: Save this resource from FreelanceSwitch to get lots of clever ideas for bulking up your business and fostering relationships with newly acquired clients.
- Five Ways to Cross-Promote to Attract More Customers While Spending Less: Start a partnership with another company in your field or active in a different industry to sponsor an event, engage in product sharing or refer customers back and forth.
- CareerJournal.com: This ‘executive career site’ from the Wall Street Journal includes a job board, a collection of business-related tools and many other resources to help your business grow.
- Small Business Resource Center: Nielsen’s Professional Network publishes this online collection of articles, tools, job classifieds and other resources to increase your presence among potential clients.
- Target Ideal Buyers to Get More Customers: This post from the StreetSmart Marketer blog dispenses critical advice for recognizing ‘ideal buyers,’ who are ‘easier to sell… more profitable’ and ‘likely to become the best clients.’
- Business Planning: Pitching successful campaigns to clients all starts with a solid business plan. Use this guide to develop an effective, workable strategy that will attract the clients you want.
- 21 Strategies to Attract New Clients: This article is full of ideas for bringing new clients into your office.
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