Virtual Entrepreneur

Bootstrapper:

Read these articles and guides for quality information on seeking out and retaining profitable clients.

1. How to Attract New Clients to Your Work at Home Business: Work-at-home professionals sometimes don’t get as much respect as entrepreneurs who operate out of a traditional office. Use this guide to develop a marketing plan that will bring clients to your home office.
2. How to Land New Clients Fast: This step-by-step article urges business owners to ‘be bold, be creative’ and ‘give up your fears, doubts and insecurities’ before actively pursuing new clients.
3. 101 Ideas to Get More Freelance Work and Generate New Client Leads: Save this resource from FreelanceSwitch to get lots of clever ideas for bulking up your business and fostering relationships with newly acquired clients.
4. Five Ways to Cross-Promote to Attract More Customers While Spending Less: Start a partnership with another company in your field or active in a different industry to sponsor an event, engage in product sharing or refer customers back and forth.
5. CareerJournal.com: This ‘executive career site’ from the Wall Street Journal includes a job board, a collection of business-related tools and many other resources to help your business grow.
6. Small Business Resource Center: Nielsen’s Professional Network publishes this online collection of articles, tools, job classifieds and other resources to increase your presence among potential clients.
7. Target Ideal Buyers to Get More Customers: This post from the StreetSmart Marketer blog dispenses critical advice for recognizing ‘ideal buyers,’ who are ‘easier to sell… more profitable’ and ‘likely to become the best clients.’
8. Business Planning: Pitching successful campaigns to clients all starts with a solid business plan. Use this guide to develop an effective, workable strategy that will attract the clients you want.
9. 21 Strategies to Attract New Clients: This article is full of ideas for bringing new clients into your office.

More Ideas here.

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