Crain’s Detroit Business:
What do you give the person who has everything for Christmas?
How about a casket?
Eternal Image Inc. is pitching its products as rather untraditional holiday gifts. The Farmington Hills-based company makes funerary products branded with logos from Major League Baseball teams, the Vatican Library, Precious Moments and ‘Star Trek,’ among other designs.
According to a statement issued by the company last week, Eternal Image has begun offering gift certificates for its products because demand has been building during the holiday season.
‘We have been hearing from the field that some customers at funeral homes are buying urns to give as gifts or are asking to be placed on waiting lists for when certain caskets become available,’ CEO Clint Mytych said in a statement.
‘For instance, a customer’s father might be a great fan of a particular baseball team, or their sibling might be a longtime ‘Star Trek’ fan,’ he said.
Most of Eternal Image’s urns sell for about $700, and caskets are priced from $3,000 to $3,500. The products are sold through funeral homes.
The company plans to begin offering products featuring colleges and universities, such as Purdue University and Texas Tech University, and monuments and vaults across all of its product lines next year.
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