Search Engine Land:
The time of year when we make resolutions is fast approaching. I’m not much of a resolution-maker myself, but I’m going to suggest that small business owners make one.
Namely, it’s a suggestion that you resolve to fix up your web site and pay attention to things you might’ve ignored for too long.
I know you’re busy and time is at a premium, so chances are good that you’ve missed a few minor issues that are making your web site look old and outdated.
1. Review your company information. If you have a staff listing or directory, is it up-to-date with correct names, titles, and other contact information?
2. Review your contact information. Are the phone and fax numbers, mailing and email addresses listed on your site all current?
3. Review your email routing. If you list help@yourdomain.com as the main contact address on your site, is it being routed to the correct person? If your shopping cart sends order information to orders@yourdomain.com, is that going where it needs to go?
4. Review and test your contact forms. If you have contact forms on your site, review them to make sure they work, they’re easy to use, and to see if they need to be updated.
5. Review your automated outgoing messages. Do you send an automated confirmation message or receipt after someone orders a product or uses your contact form? If so, review that outgoing automated message to make sure it says what you want it to say, and that it has the right contact information etc.
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