Entrepreneurs in Canada now have a TV show to advise them on big business trends. Find out why Fortune Hunters is the next step for Dragon’s Den host Diane Buckner, and learn how the Web plays a major role in this new CBC show.
Digital Journal:
The Web is changing how people do business, but it’s also injecting new life into how TV covers business. Case in point is Fortune Hunters, a new show on the Canadian Broadcasting Corporation’s Newsworld channel. It analyzes adventurous entrepreneurs, their ideas and their potential to profit from their ventures. The upcoming show airing on Jan. 19 profiles a social-networking upstart in Toronto, for instance.
But Fortune Hunters is not only showcasing Webtrepreneurs on camera; it is giving viewers a sneak peek of upcoming episodes through CBC’s YouTube channel.
Did a digital media plan contribute to the show’s popularity? Read on…
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