Virtual Entrepreneur

Business Models To Make Money Blogging

OneMansGoal:
1. The Superblogger - The superblogger runs the big blogs like Problogger, Entrepreneurs-Journey, and John Chow. These guys are in it for the long haul, and they generally make a good chunk of their online income through their blogs. I’m not saying they don’t venture out and work on other projects, but a big part of their focus is on one or two blogs. Most of their time is spent updating, tweaking, and promoting their man blog or blogs. These guys rely largely on branding, and name recognition to earn an income.

2. The Niche Blogger - The niche blogger differs from the superblogger in the sense that they don’t have all of their income coming from just a few big blogs. They have several blogs, all which require little to no maintenance, and they are all producing small amounts of income in comparison to the superblog. That’s not to say that they don’t make as much money as the superbloggers… but they don’t make it from one blog. They rely on dozens of blogs to produce a few dollars to a few hundred dollars each. This may sound like a lot of work, but these ‘niche’ blogs don’t have to be updated daily. The idea is to set them and forget them. You try to obtain high search engine rankings through the use of keyword targeting, and you sit back and watch organic traffic make it’s way to your blogs.

3. The Blog Broker - This pretty much sums up what I am. I purchase and develop other blogs so that I may sell them for a bigger income than what I bought them for. It’s a pretty simple idea. Buy someone else’s blog (or create your own), develop, optimize, brand, and promote it. Sell it off for a profit. Although this model has been profitable for me, it also costs a lot to get going. I try to build these blogs within 30-60 days, and in doing that I spend a great deal of money getting them to that point. If you are just starting out, you could be running in the red for quite some time before you figure out exactly what you are doing.