TheStreet.com:
After months of toiling away, you’re ready to let the world know about your work.
But you’re not a major Hollywood studio with millions on hand to market and promote your company.
Here are 5 ways to launch that cost less than $100 a month:
Make the Most of Technology
Email blasts are one of the most effective and inexpensive ways to get others talking about your company or product, says Paula Keung, a free-lance marketing consultant with 10 years experience.
But make sure you’re targeting the right people. A handy reference for Keung is Mastheads.org, a community-generated Web site that gives users contact information for more than 450 magazines. The price: $4 a week. Contribute to the list and get free access for one year.
Be Your Own Advocate
Word of mouth marketing is the best that money can buy because it’s mostly free. Network with everyone you know. Build your pitch list by asking friends for their contacts.
‘People trust people they know, and word of mouth marketing can be an introduction to new customers through a safe and reliable source,’ explains Evan Shapiro, president of the Independent Film Channel.
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