American Chronicle:
Have you been thinking about starting a Home Staging business? With the economy slowing down, you may be wondering if this is a good time to enter the field. You may be worried that home sellers, your potential clients, will not be as willing to spend money on your services. As a professional Home Stager who also teaches a course on the business of home staging to students around the world, I know this is an excellent time to be in the Home Staging business.
1) The slowing economy means a lot of people’s financial situations are changing and they will no longer be able to afford their mortgage. Sellers in this market will quickly realize that when their own home hits the real estate market, it will have a lot of competition. Home Staging is the special ingredient that gets buyers excited about a home. The vast majority of homes are not decorated for sale, so they show poorly. But as more people understand that a staged house helps it stand out from the crowd by appealing to home buyers on an emotional level, they will realize they need to invest in staging if they want to sell quickly and for top dollar.
2) We’ll see more and more real estate agents recommending that their clients stage their homes. Again, with so many nice houses available for a good price, agents will see their profits squeezed as prices continue to decline. So, just like homeowners, they will need to do everything possible to make their listings stand out from the crowd. Staging ensures a home puts its best foot forward to buyers. Agents that don’t already know the benefits of staging will learn very quickly in this market. Carry on reading Debra Gould’s article…
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