Entrepreneur Daily:
It all started when Netflix - the online movie rental giant - began persuading movie junkies to give up weekly Blockbuster runs to try something new. Now Netflix is providing their service to more than 7 million loyal subscribers. Entrepreneurs like Lori Pope are catching on to the popularity of the online rental trend. In October 2007, Pope launched Baby Plays, a web-based online toy rental service based in Houston. A mother of 2, she got the idea after becoming frustrated with piles of toys cluttering her house as her infant twin sons lost interest in them. So Pope scoured the internet to find a similar service. When her search showed zero results, she knew she was on to something. Read more.
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