BizJournals:
During the heat of starting a company, many entrepreneurs choose to tuck themselves away in an office and toil tirelessly on what’s in front of them until their product or service is refined.
But not the executives at Veriseo, a high-tech staffing agency in Austin. For them, starting a company centered around lunch. Actually, an untold number of lunches with many employees of local staffing firms in town.
‘We didn’t care who we took to lunch - whether they were a secretary, recruiter or a manager. We just wanted to talk to people - anyone who would meet with us - and discover just what was so good about their job and where they work,’ says Veriseo President Jeff Cartwright.
Sure, they uncovered some good office gossip. But more importantly, the folks behind Veriseo gleaned what it took to run a successful staffing outfit.
‘It was amazing how much stuff these people would tell us,’ Cartwright says.
Today, about 4 years after that gauntlet of lunches, Veriseo is on track to increase its revenue from $2.5 million last year to about $3 million this year, executives say.
Photo: Brett Buchanan | ABJ
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