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Virtual work is a smart solution when appropriate job opportunities in your area simply don’t exist. I worked directly with one woman in Michigan to help her rebuild a once-lucrative photography career launched largely through assignments from the automotive industry, which have now all but disappeared.
This model applies to many areas of expertise – not just photography. You can provide consulting services, PR and marketing support, writing and editing, sales, bookkeeping, assistants, etc. from a distance. We maintain friendships that are long-distance. We have professional relationships that are long-distance - often with people we’ve never met. There’s no reason why you can’t get customers and clients who’ll hire you long-distance as well. Carol lined up 3 clients last week specifically through virtual networking – she’s never met them face-to-face. It’s all phone and email – and it can be done. But it takes initiative. Nobody can do it for you. Here’s what we developed as Carol Gould’s Virtual Work Action Plan:
Broadly define your capabilities. Just because you’ve only done one thing, that doesn’t mean you’re incapable of broadening your horizons to adapt to the realities of the marketplace. In Carol’s case, she’s spent her whole career shooting big-budget automotive projects, so she had to refocus her client scope. Carol can easily apply her creative skills far beyond cars - the 3 virtual projects she’s doing right now are very diverse: photos for skin care products, design of a corporate brochure, and creative for Mother’s Day cards. She can also shoot family portraits, corporate events, even weddings.
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