Woman Hopes To Clean Up With Invention
San Mateo County Times:
Nestled in the San Mateo Highlands, Shea Kelly is raising 2 fast-growing babies. One is her 26-month-old daughter, Marissa, the focal point of Kelly’s life since her adoption in January 2006. The other is Chez Shea Baby LLC, her baby-products company responsible for what she hopes is the next big thing in baby bibs, DaBib.
With sales growing in the United States and as far away as the United Kingdom and Australia, DaBib’s innovative design is catching on with relieved parents. Kelly already has several famous clients, who received the new bibs at star-studded events like the Emmy Awards last September, where she spent $3,000 for a booth.
‘This provides an elegant solution to parents,’ the bubbly Massachusetts native said of her creation. ‘It’s hard to imagine a more common activity than feeding your kid, and why hasn’t somebody bothered to just make it right?’
Her first product has earned an iParenting Media Award, a product-evaluation-and-testing designation provided by iParenting.com, a Disney Internet Group media property. She was selected last August out of thousands of applicants in the feeding category. She officially launched the brand in October.
Photo: Ron Lewis / MediaNews.
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