Entrepreneur Goddess:
With the economy in the shape that it is in right now and companies laying off workers, many are left wondering what the economic recession means for small businesses. If you are smart about how you run your business during these trying times, you may be able to come out ahead.
The good news is that consumer demand still exists. Americans are still lining up for the rides at Disneyland and the slots in Las Vegas. The lines at Costco are long as people continue to purchase those irresistible impulse items on display. Sundays at the mall are still packed with Americans, shopping bags in hand. Concerts are still packed.
People still need to care for and protect their valuable assets. They are still spending money on services. Americans will continue to send their children to soccer and daycare, hire a repair person, cleaner, and yard maintenance crew. The majority are still renewing their gym and zoo memberships.
Despite all the layoffs, there are still people who have jobs and are doing just fine. Money is still flowing and spending is still happening. Wall Street is still open and companies are still trading. There is no doubt some Americans have tightened their wallets, but these same people are still out looking for great deals that will save them money. Saving money does not mean they will not buy something on impulse.
As an entrepreneur and small business owner, it is up to you to pinpoint demand and come up with the latest valuable product or service to meet a need. Be creative and think about how you can take full advantage of the economy. Here are a few suggestions:
Think: Europe. The Euro is still very strong and European consumers are looking towards the United States to spend money and vacation.
Think: small business. Many small and medium businesses are still doing really well. Think about a product or service they need.
Think: big business. With all the layoffs, companies are looking to save money by cutting costs on many levels. As an entrepreneur, think about a product or service you can offer that would save them money while making you money.
Think: recently unemployed. This crowd does not have a steady paycheck, but they are still spending some money. What service or product will make their lives easier and save them a bundle?
Think: currently employed. Not everyone has been affected by the economy. Many are still receiving paychecks and remodeling their homes. How can you tap into this wealth?
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