The VAR Guy:
How can you use a blog to generate new business opportunities and keep your clients informed? Here are 4 great tips to ensure your blog attracts the right clients to your business.
1. Understand your market – Before you can begin to use a blog to attract new business opportunities you need to understand the marketplace that you are in. What specific challenges do businesses in your region have with technology? Does technology affect different market segments differently? What are you an expert at? How can your company help the business segment that you serve? All of these questions need to be addressed before you can start to blog about the challenges your company sees in your area and how you can help them.
2. Keep it simple – Unless you are blogging to provide technical expertise or help, use your blog as a strategic marketing tool. When you are using a blog to attract new small business clients, you must ensure that it is kept very simple and to the point. Remember many people do not read in depth; they prefer to skim information. Make sure you use key phrases that someone in a small business may use to search out an IT service provider.
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