Making Your Business Legendary
Entrepreneur:
After 17 years in the NFL, Packers quarterback Brett Favre is finally retiring. He will go down as one of the greatest players in the history of the game, and not just because of his numbers. What made him legendary were his intangible qualities–qualities you can learn from and apply to your business.
Be dependable – Favre played in 275 consecutive games. It takes more than physical durability to achieve something like that. It takes dedication, determination and sheer will.
Be loyal – Favre spent 16 of his 17 seasons with the same team and, in a climate dominated by lucrative free-agent comings and goings, never once even flirted with the idea of leaving the people who gave him his shot at greatness.
Be fearless – If there’s one thing people will always remember Brett Favre for, it’s his ability to make something out of nothing one play and nothing out of something the next.
Be adaptable – Late in his career, while never fully relinquishing his free-wheeling persona, Favre continued to be successful because he proved himself to be coachable and versatile.
Have fun – Every time Favre took the field, there was a sense that he’d play the game for free. There’s no substitute for taking that kind of joy in your work.
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