Branding: Effective Logo Design For Your Small Biz
GreatFX Business Cards:
McDonald’s has the golden arches, Coca-Cola the scripted font, and Apple… a multicolored apple. A logo is probably one of the most important elements of marketing your business. As your business develops, your logo will become synonymous with the quality of service you provide.
Your logo also conveys information to new clientèle. The style and dynamics can speak volumes. Take Coca-Cola’s logo for example. The scripted text not only gives the familiarity of hand-written words, but also provides and indication that the drink is cool and refreshing. The style of the logo makes you want to say ‘aaahhhhh,’ and I’m sure that’s something they were going for.
According to Entrepreneur.com’s Logo Design Basics, there are 3 main types of logos in the business world:
1. High-Tech Industry Logos
These logos typically have a chiseled and angular look. They attempt to convey ‘innovation’ to the consumer.
2. Service-Oriented Industry Logos
Typically a smooth and rounded look to convey creativity and friendliness.
3. Business to Business Industry Logos
Typically embodies components of both types to convey stability and trustworthiness.
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