The Franchise Magazine:
If you’ve ever looked at a national brand and thought “how can I compete with that?”, the answer might come by securing your own national brand through franchising.

In a recent survey* of franchisees, 19 per cent revealed that their primary reason for selecting their franchise was the “well known brand”. This sentiment is echoed by O2 franchisee Chirag Patel (see page 16 for the full interview) who, with business partner Simon Wayne, invested in the nationally branded opportunity because: “We understood the power of branding. By investing in O2 we could guarantee customers from the first day of trading because the name is well known and has positive associations. If we had opened by ourselves we would have had to build up brand awareness and trust within the local community and would not have been able to expand as quickly as planned.”

It is the ability to leverage the costs of a national marketing campaign across a large network which singles large network franchisors out in terms of added brand value. Brian Lewis, Founder of Cash Generator which has over 60 franchised plus 13 corporate-owned stores operating in the UK, reveals: “Our network size has enabled us to appear on national and regional TV as well as nationwide radio and newspaper coverage. No small operator could achieve this and over the years our brand grows in the UK market thanks to our investment in marketing.” Read more.

By Master Money on June 16th, 2008
In: Tips / Dicas, Franchising / Franquias, Posts In English, Small Business, Business Coach, Brand  | 

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