Virtual Entrepreneur

American Small Business News:
1. Name Recognition – When you open an established franchise, you will be launching a business with a name that is already widely known and respected. While you’ll need to spend time and energy letting people know where your business is, you won’t have to worry about educating them about what you do – at least not entirely. There’s much to be said for being able to introduce a new location of an established brand.

2. Track Record of Success – One of the main comforts to entrepreneurs who choose to open franchise operations is the fact that the same business idea they are implementing has enjoyed a history of success in other locales.

3. Reduced Risk – The success rate for franchise operations tends to be much higher for franchises than it is for new business ideas. This ties into the fact that when you open a franchise, you are opening a business that does have a history of success elsewhere. Someone else has worked out the so called kinks, and has created an effective model upon which new franchises can be built.

4. Support from Corporate – When you own a franchise, part of what you pay franchise fees for is to make sure you have access to training and support from your company’s corporate headquarters. The company from which you purchase your franchise has a vested interest in seeing you succeed, and they know your business inside and out.

5. Marketing Support – Another main advantage that franchise owners have is the ability to participate in company wide marketing promotions. Many franchise operations have extensive national advertising programs, which of course benefit franchise owners everywhere. Most small business owners couldn’t afford this level of advertising support on their own.

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