Visa’s New Biz Network Aims For Entrepreneurs
PRWeek:
Visa launched a Visa Business Network for small business owners on Facebook in an effort to take its existing relationship with entrepreneurs a step beyond the business cards and services it offers.
The network, unveiled June 24, offers small business owners the opportunity to network among themselves and with their customers.
“Over the last 12 to 18 months, we’ve seen an increasing number of small businesses going online, joining communities, and starting to network,” said Alex Craddock, head of small business marketing at Visa. “We want to position ourselves as a valued and trusted business partner; we’re single-minded in our mission to help them succeed.”
In addition, the network offers value-added items, such as a $100 Facebook Ad credit for the first 20,000 US-based companies that join, free resources like Google Docs and other Google products, and editorial coverage, care of The Wall Street Journal (WSJ), that is tailored to the inquiries of network members. A topic is posted every two weeks and a story is crafted by a WSJ journalist based on issues raised during online discussion.
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