Ideas To Improve Biz At Your Furniture Store
Furniture Style:
1. Eliminate the costly practice of having two locations for customer pick-up
From: Joe Quintal, Rotman’s Furniture
2. Partner with manufacturers to create a national “Win a Room Full” Web-based contest for consumers
From: Jerry Wingate, Micro D
3. Put a store logo on an eye-catching, eco-friendly “smart car”
From: John Wells, Wells Home Furnishings
4. Create an incentive plan for warehouse employees and employees of the furniture store’s third-party delivery agent
From: Mike Horrobin, Tepperman’s
5. Developing designer notebooks based on the main styles sold in the store
From: Leslie Carothers, The Kaleidoscope Partnership
6. Design unique ads that feature a “bobble-head” figure
From: Wil Schock, Schocks Furniture Crafters
7. Target the bridal industry by sponsoring a bridal fair at the store
From: Bob Sherman, Serta Mattress Company
8. Give each piece of furniture sold a birth certificate
From: Phil Mandeville, American West/ZLN
9. Educate and encourage store managers about the power of leading with a positive attitude
From: George Kaftan, Carls Furniture
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