Software That Makes Your Company More Entreprenuerial
Zdnet:
A class of social software is helping companies become more entrepreneurial and none a moment too soon.
In a survey of 300 business executives, Interminds LLC, a management consultancy, found that nearly three quarters (71 percent) of business executives indicated that innovation was stagnant in their organizations.
This isn’t because innovation isn’t important to the organization. Interminds found that 87% of senior executives ranked idea generation and innovation as extremely or very important to the continued success of their companies.
Maintaining the entrepreneurial spirit remains a challenge for any growing company, but especially so for larger organizations. And it’s only going to get worse. For today’s emerging workforce, the gen Yers and Zers, the Oprah phenomenon has become their personal mantra. From MySpace and Facebook pages to Blogs to YouTube, these employees are far comfortable promoting themselves than previous generations.
Such a dynamic poses a huge challenge for organizations, particularly large organizations, where new employees are often expected to put the organizational brand before their personal brand.. They’re expected to advocate for the company beyond any core job description with no direct financial gain for their efforts. A clash then between the personal and organizational brand emerges. Emphasizing organizational good and disregarding the most basic motivator for innovation, personal gain, risks encouraging uninspired employees. Individuals without “skin in the game” will ultimately see little reason to innovate for the organizational good.
Now for the good news. Read on.
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