Buying And Selling Used Brands
Unusual Business Ideas That Work:
In a standard custom logo assignment, the average graphic designer develops six concepts for evaluation by the business owner client. Only one of those will be used, leaving five creative logos to be stored away—and probably never seen again. Enter IncSpring, a beta site that aims to help designers with ideas and business owners seeking same find each other for mutual gain.
Launched last month, Texas-based IncSpring is a virtual marketplace linking graphic designers and businesses interested in corporate logos, brands and corporate identities. Designers can upload brand concepts onto the site for the perusal of entrepreneurs, corporations and businesses without middlemen or agency fees; they also retain complete control over their pricing. Potential buyers, on the other hand, can search by industry, colour or name, evaluating and even assessing market reactions to the designs they see via IncSpring’s social network, which lets users rate and provide public feedback on submitted ideas.
Potential customers can also request minor changes to shape a particular design to their individual specifications. When a purchase is made, IncSpring charges a commission of 15 percent, the artist receives the rest and the buyer receives the brand in a ready-to-use digital format. As part of its site launch, IncSpring is currently holding a contest—with a deadline of Sept. 19—offering USD 2,000 in cash and other prizes for designers who submit ideas to the site. Membership on IncSpring is free.
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