Virtual Entrepreneur

Scoop.co.nz:
Auckland woman Wendy Barker has invented and patented the world’s first successful weight loss fashion accessory. Her Figure 8 Bodychain helps people to lose weight and research has already indicated that the majority also keep it off.

The Figure 8 Bodychain is worn around the waist against the skin, underneath the clothing, so it fits comfortably – just tight enough to stay in place while being almost imperceptible as the wearer goes about their daily life. At first glance, the Figure 8 Bodychain presents itself as a piece of elegant jewellery but the product utilises a branch of behavioural psychology known as operant conditioning. Barker describes the Figure 8 Bodychain as being like a personal weight loss coach.

“When worn continuously the Figure 8 Bodychain provides subtle, constant feedback to your brain about the state of your waist measurement and begins to modify your behaviour – the key to weight loss success. Crucially it will not allow your mind to trick your body about whether your food intake and exercise output is right for you. Good or bad, your Figure 8 Bodychain will let you know exactly what’s happening with your body,” explains Barker.

Like most good inventions the principle is fairly simple – much like taking in your belt when you lose weight – but in reality it has taken years to perfect the product. Barker, who has a background in construction management, admits before she invented the Figure 8 Bodychain the only thing she knew about jewellery was that she liked wearing it. But after wrestling with her weight since a teenager and years spent yoyo dieting she knew things had to change.

She made her own chain and trialed the product until she had perfected the design so it was comfortable, adjustable and attractive. Barker’s sister, who was a size 24 and on medication for high blood pressure, was her first test subject. More.

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