BBC:
The advertising slogan says that what happens in Vegas stays in Vegas. But at Blogworld Expo it was more likely to appear online, either written up on a website, as a photo on image sharing sites such as Flickr, or as a video clip uploaded to YouTube.
Blogging has continued to grow in the last few years, and organiser of the Expo, Rick Calvert, was delighted at the diversity of those attending.
“Look at the topics that people here are covering - sports, politics, religion, technology, finance and military bloggers to name just a few. We have had attendees flying in from around the world, but the one thing that links them all is their passion for this new media.”
It is the connections between these groups, and the spirit of sharing that was on show both at the conference and online every day, that drives the rich and diverse modern internet.
Both the individual blogger and the larger media companies are looking for ways to make the business of blogging profitable.
One of the rules of thumb that came up on the panel discussions at BlogWorld was that there is still the same amount of advertising money out there, but rather than be restricted to a few media conglomerates, it is being shared out a lot more.
Subscribe 
Blogging must offer much better value to advertisers then other online media.