Big Blogging Business
Skelliewag.org:
If you’re interested in running a big business model blog, here are some principles to keep in mind:
* Small niches probably won’t work here unless you’re selling an expensive product or service. If you’re relying mainly on advertising, you need to have broad appeal (which = good traffic). This isn’t to suggest you blog about ‘business’ or ‘technology’, but rather that you don’t blog about super-specific topics.
* Always think about ways to weave in income streams that go beyond advertising. This includes job boards, eBooks, products, subscription-only content, courses and video seminars.
* If you earn most of your profit via privately negotiated advertising based on page views, search out and treasure writers with a knack for social media optimized content. You don’t necessarily have to charge advertisers for social media page views, but charging the same price for more traffic can make your advertising plans much more attractive.
* Your writers are the lifeblood of your blogs. Eventually you will want your editor to handle the hiring and (if necessary) firing of them, but initially you will probably be in charge of putting a writing team together. Scrimping on your authors is like scrimping on fresh ingredients in a restaurant–it only lowers the quality of your product.
* The best writers are people who run their own flourishing blog. You should also look to have a social media maverick amongst them: someone who knows how to write headlines that kill.
* You should pay a minimum of $30 for a 500 word article, and at least $50 for a 1,000 word article. A good strategy is to work out your pricing based on a minimum rate or more. I think $50 posts that are 750 words or more is perfect if you’re publishing long-ish feature posts.
* Don’t always look for the cheapest deal. If an author is asking for $75 or $100 per article it probably means they’re receiving a lot of offers and can afford to have you say no–which probably means they’re also bloody good. Don’t be afraid to pay more for writers with that certain star quality.
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Your right, sell your experience. I have a site for affiliate selling and you definitely need traffic. I’m looking different ways to bring in extra services for viewers like job-boards and forums. But I’m a little scared to start selling (an ebook, or product), not sure why.