Virtual Entrepreneur

Economic Crisis Turning More Moms Into Entrepreneurs

November 18th, 2008 | Author: Master Money

PR Web:
Downward trends in the stock market, housing foreclosures and massive job layoffs are creating a tight squeeze on family budgets across the country and the globe. But while budgets have been reduced the entrepreneurial spirit hasn’t — especially in the growing “mom owned business” sector. As much as one-third of moms recently surveyed (Allen & Gerritsen, 2008) say they have had to find new sources of income to deal with the impact of the current economy. Women’s small business consultant and mentor, Nicole Dean, understands this kind of pressure all too well and decided to do something about it.

“When I started working at home several years ago I was pleased that I could pay things like the car note. Eventually I was able to pay the mortgage. When recent economic changes hit our household I was pleased that the income from my home business had grown so significantly that I could cover all the bills myself. Women thinking outside the box and choosing to become entrepreneurs to save “the family farm” isn’t a new phenomenon but it is a trend being fueled by the Internet and the marketplace access it offers to new business owners. That’s why I created the service http://showMomthemoney.com”; explains Dean.

Dean created showMomthemoney.com to help women sift through the borage of make-money-at home-offers that have proliferated throughout the Internet and that often target vulnerable audiences like cash strapped women who are at home caring for children. Dean’s showMomthemoney site offers a wide range of resources, guides and information many moms have turned to recently not just because of the resources offered, but because of Dean’s respected profile in the work at home mom community.

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