When Everyone’s Tightening Their Belts, How Do You Get People To Spend Money?
Entrepreneurs.about.com:
1. Help people save money. Last quarter, most retail businesses were done, but Wal-Mart was up. Why? Because people who normally shop at upscale stores are looking for bargains. If you can help people save money on things they have to buy anyway, you’ll have a hit. Just having a sale on your normal products and services isn’t what I’m talking about — I’m talking about things that help people save immediately, or at least quickly, on fundamentals: food, gas, utilities etc.
2. Help people make money. Who doesn’t want to make a little money on the side? People are eager for new ways to make money online, and interest in network marketing is at an all-time high. You can help people make a little money on the side, or help them make a living. Social networking sites that help people find work, such as LinkedIn, are experiencing exceptional growth.
3. Help businesses save money. This is the same basic concept as helping individuals save money, but the list of essential expenses is much longer, including things like office supplies, insurance, professional services, office space, etc.
4. Help businesses make money. While many companies may tighten up on the big media buys, agency fees and celebrity spokespeople, they still have to reach new customers and try to earn more money with existing customers. If you can help them do that, you can make money. An important thing to realize is that in tough times, companies are interested in direct lead generation, not more general branding and positioning.
Also Read
- Tips To Save Time & Money In Your Small Biz And At Home Open Forum: These are difficult times and every small...
