Virtual Entrepreneur

Ottawa Business Journal:
The trade-mark Coca-Cola is among the most coveted and famous names in the world. The product, the company’s reputation, and area of trade all come to mind. In fact, the Coca-Cola trade-mark is estimated to be worth a billion dollars!

Reputation associated with a name applies to any business name and product name. If a particular name is important to your business then ensure that it is protected by a trade-mark registration. Note that’s a “trade-mark registration” not a “business name registration”. A business name registration does not provide adequate protection for a name, and of course does not protect the names of products at all. A business name registration also does not protect images, logos or slogans. A trade-mark registration does. The purpose of a business name registration is for the public interest, so that the public can know with whom it is doing business and find information about the company behind the name. The purpose of a trade-mark registration however is specifically aimed at granting and protecting the exclusive right to use that name throughout Canada.

An owner of a trade-mark registration has certain benefits. Read more.

Also Read

1. Home Biz Ideas That Thrive During Recession PowerHomeBiz.com: 1. Food business. Food is one business that...
2. Teen Biz Ideas AOL Small Business: Candle Making You can easily make...
3. Before You File Patent Applications In The UK Lawdit Commercial Solicitors: Before you apply for a patent...
4. How To Choose A Profitable Niche For Internet Biz Success Promotion World: Before you charge off and starting creating...