How To Innovate: A Step-By-Step Guide
CNNMoney.com:
The funeral business might not be the first place you’d look for inspiring new products or services. But in recessionary times, necessity drives invention all across the economy. So when Louis Salazar quit the undertaking company his great-grandfather had founded and launched one of his own, he had to think outside the casket.
Salazar had seen the warning signs back in 2004, when his customers started choosing $1,000 cremations over full-service burials costing $3,000 to $7,000. So he and his wife, Gloria, decided to get personal. Death wasn’t just an opportunity for grim commiseration, after all. What about celebrating unique individuals and the lives they lived?
With the exquisite delicacy of undertakers, they started interviewing customers about the dearly departed in order to brainstorm how best to honor them.
It worked. In the past five years the Salazars have hauled furniture, fishing poles and a Harley-Davidson into their funeral home for services. They have held fully catered memorials on golf courses. They’ve hosted games of bingo in which the deceased’s name was spelled out on the cards, and sold jewelry etched with the departed’s thumbprints. Continue reading this article.
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