Virtual Entrepreneur

GreatPossibilities.com: What is a brand? Can you define it? A brand is a name of a product or business that seeks to differentiate itself from its competitors based upon its uniqueness. It often is associated with a logo, tagline, color and graphic elements, but it is much more than that. It is the... More

By Jonathan Fields – Small Business Trends: * Label Your Takeaway products – One of the fastest easiest ways to get people to literally pay to help brand you is to add labels, logos and brand ID to items they already buy. So, for example, if you have a restaurant and people take out food, add... More

Lawn & Landscape: Here are some inexpensive ideas about how to manage the powerful basics of your brand: 1. Do what you say you are going to do. Positive experiences cause customers to tell their friends. Don’t miss deadlines and always try to “underpromise and overdeliver” on... More

Unusual Business Ideas That Work: In a standard custom logo assignment, the average graphic designer develops six concepts for evaluation by the business owner client. Only one of those will be used, leaving five creative logos to be stored away—and probably never seen again. Enter IncSpring, a beta... More

Branding Blog By Brand Identity Guru: 1. It “sells itself.” I don’t need to market Okay, you might have a solid product or service. You might even routinely satisfy your customers. They might even send their friends and family to you. But wait. Is that your product or service selling itself? No... More

Entrepreneur.com: * Assess your brand promise. Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitor’s. Your brand is derived from who you are, who you want to be and who people... More

The Franchise Magazine: If you’ve ever looked at a national brand and thought “how can I compete with that?”, the answer might come by securing your own national brand through franchising. In a recent survey* of franchisees, 19 per cent revealed that their primary reason for selecting their franchise... More

GreatFX Business Cards: McDonald’s has the golden arches, Coca-Cola the scripted font, and Apple… a multicolored apple. A logo is probably one of the most important elements of marketing your business. As your business develops, your logo will become synonymous with the quality of service you provide.... More

Okay, it’s not easy to name a business, split it up: Kids Exchange. Now make sure you never display your logos like this  Read More →

BizThreads.net: What Does A Good Brand Strategy Involve? A good brand strategy doesn’t just involve designing logos and punch lines. It involves studying the psychology and the requirements and expectations of your intended market before you can put your plan into action. Here are some methods to... More